Right About Now with Ryan Alford

Join media personality and marketing expert Ryan Alford as he dives into dynamic conversations with top entrepreneurs, marketers, and influencers. "Right About Now" brings you actionable insights on business, marketing, and personal branding, helping you stay ahead in today's fast-paced digital world. Whether it's exploring how character and charisma can make millions or unveiling the strategies behind viral success, Ryan delivers a fresh perspective with every episode. Perfect for anyone looking to elevate their business game and unlock their full potential.

Resources:

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SUMMARY

In this episode of Right About Now with Ryan Alford, Ryan interviews Jeff Umbro, founder and CEO of Pod Agglomerate, about the fast-changing podcast industry. They discuss the rise of programmatic advertising, the growing influence of video, and shifts in monetization and production. Jeff shares insights on audience growth, the challenges of podcast production, and the evolving business models shaping the medium. The conversation highlights the importance of adaptability and understanding audience needs, offering valuable advice for creators and businesses navigating the dynamic world of podcasting.

TAKEAWAYS

• Evolution of the podcast industry


• Rise of programmatic advertising in podcasting


• Impact of video content on podcasting


• Future of monetization and production in the podcast space


• Strategies for attracting new listeners versus retaining existing ones


• Challenges in podcast production and client management


• Origins and growth of Pod Agglomerate


• Transformation of the podcast ecosystem over the past decade


• Shift from narrative podcasts to conversational formats


• Importance of having a clear business model for podcast creators